This season, upselling is the best trick up your sleeves. You can charm clients with festive add-ons that get them in the holiday spirit.
As a florist, you likely use upselling all year around through multiple price points for different sizes of bouquets. Now, you can go one step further by offering upsells that are merry and bright.
Let’s go over some winter-wonderful ideas for your floral shop to upsell this season.
- Holiday card
Greeting cards are a lovely add-on, especially during the holiday season. Offering a small selection of holiday cards can be a simple yet thoughtful way for clients to add a personal message to a gift.
- Miniature tree
Miniature trees are a bestseller during the holidays. You can offer a miniature tree in several small sizes as an add-on to delight clients. Miniature trees are on everybody’s wish list and are perfect for windowsills, mantels or coffee tables.
- Jolly cocktail kit
Pairing flowers with drinks is always a nice touch. This year, cocktail kits are a trendy item for couples and families stuck at home. Offer a jolly cocktail kit as an add-on to a home flower purchase.
- Gingerbread bakes
Gingerbread cookies are a beloved holiday snack. You can’t go wrong by offering a cookie bundle as an add-on.
- Santa figurine
Some clients adore holiday figurines, such as Santa, snowmen, angels, trees, reindeer or nativity scenes. Hand-crafted figurines are popular, especially if they match the style of your flower arrangements.
- Winter-themed fragrances
Fragrances may also be a sought-after for more luxury arrangements. Having a range of add-ons is best for capturing clients with different purchasing powers. It’s just fine to offer one top brand of perfume/cologne.
- Tealight candles
Romantic lighting never goes wrong in combination with flowers. We recommend tealight candles or Christmas lighting of some kind to wow clients who want to set the mood.
- Cozy winter throw
There’s no such thing as too many winter throws. A thoughtful upsell could be a cozy throw, or even a ‘staying warm’ gift set.
- Holiday-shaped soaps
Soaps have fallen out of favor with clients recently, which is why you should offer something unique. Holiday-shaped soaps are an enchanting idea – and can also double as stocking stuffers!
- Homemade 2021 agenda
Everybody’s ready to turn the page to 2021 – which is why clients may like having a hand-crafted agenda for next year. These make for nice gifts, especially when beautifully designed.
- Winter “staycation” gift box
Baby, it’s cold outside. The “staycation” gift box is the ideal upsell for clients who want something festive for 2020. This gift box can include everything a family needs to stay entertained during a cold quarantine holiday.
- Holiday season floral donation
Last but not least, clients are usually more generous with spending in December than other times of the year. Consider adding a donation box or a flower arrangement matching program to receive donations from clients who want to give back.
To make the most of this season, you should offer some festive add-ons that could catch the eye of clients during check-out. Happy holidays!