Florist Insider: Finding Your Niche
What makes you special? How do you stand out, and most importantly, what unique element do you contribute to your community? Kate Nolan, from Crow River Floral, shares how they are able to separate themselves and be successful in the super-competitive floral world. “Finding your niche separates your business from what customers are used to seeing. It helps …
Florist Insider: A Community Approach
AUTHORS NOTE: We have been truly humbled by all the love and support that we are seeing from our community in helping us stay in business during the Covid-19 pandemic. Although the article was written pre-Covid, the following is a true testimony that all the practices we had in place and the relationships we have built …
How to Promote Your Floral Website in 2020
As a florist, you know how to nurture flowers. But are you looking after your floral website with the same care? Your floral website is a key part of your business and it’s essential that you make the effort to grow and maintain it. To thrive, your floral website requires online marketing like BloomSocial, which involves …
Must-Know Tips for Tipping Your Florist
To tip or not to tip? Tipping etiquette can be tricky, especially when it comes to your florist. Often we’re torn between sticking to a budget and showing appreciation for a job well-done. Sometimes service fees are included in the price too, which complicates matters. As a general rule of thumb: tipping is strictly optional …
Florists Tell-All: How to Share Tips With Your Staff
A single floral arrangement can pass through many hands: from the designer who arranges it, the assistant who rings it up, the owner who checks the final look and the driver who delivers it. Every staff member plays their part to bring lovely arrangements to customers’ doorsteps. How then should tips be shared among floral …
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Holiday Flower Arrangements to Bring Good Cheer in 2020
After a difficult year, this holiday season is even more heartfelt. As you prepare for the holiday rush, consider some merry flower arrangements. They may just bring the good cheer we all need in 2020. Here are some of our best holiday flower arrangement ideas to lift customers’ spirits this season. Can’t-Go-Wrong Holiday Flower Arrangements …
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Holiday Upsells & Add-Ons for the Festive Florist
This season, upselling is the best trick up your sleeves. You can charm clients with festive add-ons that get them in the holiday spirit. As a florist, you likely use upselling all year around through multiple price points for different sizes of bouquets. Now, you can go one step further by offering upsells that are …
New Normal Study Tips
The beginning of a new school year is always an exciting time filled with fresh opportunities for success. While this school year brings new challenges unfamiliar to all of us, it’s up to us to make the most of how we plan on handling it. Most of us have shifted to remote learning, meaning we’ve …
Your Gift Guide for Boss’ Day
There’s nothing wrong with showing appreciation for your boss every once in a while. After all, a good boss can play an important role in the development of our careers – from keeping us on track to giving us that extra push toward professional growth. It only makes sense to have that one day of the …
The 2020 Trends for Fall Flowers
Flowers are not the first thing to come to mind when we talk about fall. That’s understandable – we tend to associate flowers with Spring and Summer when there’s a range of colorful, fresh options in season. But, flowers can make a difference, especially as they grow darker and shorter, and our mood seems to …